I enjoy being creative with Product and Jewellery photography. Adding layers, textures and colours into the image really gets my artistic thought processes revving into overdrive.
I like shooting products on a pure white, black or any other coloured background and lighting the product to reveal the qualities, texture and form; but I find that for personal projects, I also like to compose a scene that the product inhabits.
This could be something that could tell a story, shows off the product against a complementary or contrasting scene, (something simple like putting a necklace in a treasure chest) and adds some interesting, light hearted symbolism, (the Lemonade shot).
In the image of a Vintage brooch I wanted to use colours and textures that would compliment the jewel. A purple cotton sheet was used for the background which was creased up to add some visual interest. There are a number of purple highlights in the brooch which almost match the colour of the sheet. I couldn't have had the jewellery straight on top of the sheet as the purple highlights would have gotten lost in the purple folds of the fabric, so I used a circular yellow box which works beautifully with purple as they are complimentary colours. I felt that the smoothness of the box also really helps the jagged shape and colours of the brooch to stand out. I also like how the oval shape of the box contrasts the folds and waviness of the fabric.
The positioning of the jewel was deliberate. I wanted the brooch to approximately sit on an intersection of the Rule of Thirds, so that the placement would look more natural and the image would look more balanced (as the theory states) and the viewer’s eye would be drawn to the brooch whilst perusing in the rest of the scene too. The positioning of the jewel on the box almost makes them looks like an eye, which I find interesting. I like this level of creativity in Jewellery photography, which gives depth and context to the product.
I used Topaz Clean to create the silky smoothness of the fabric, which contrasts the sharpness of the brooch. I also used Topaz Clarity to make minute adjustments to the contrast of the jewel that made the edges well defined and I increased Vibrance to make the colours ‘pop’.
Besides elegant, professional lighting that makes Jewellery photography the art that I believe it is, adding texture, layers, which can be fabric, wood, or anything else that works, can make a beautifully crafted, creative advertising style, Product shots and it is lots of fun to create too.